Where Strategy

Meets Style

White hoodie with graphic text on the front that reads 'Stop trading time for money' and 'Start trading money for time', featuring various font styles and colors.
Text saying 'got Questions?'
Close-up of a computer screen displaying the text 'Trading 101' in white letters.

 Welcome to 818 Co.

“Where We Trade the Edge. Wear the Mindset.”

818 Co. isn’t just clothing. It’s a mindset. Built for options traders, market thinkers, and disciplined executors—818 represents the identity behind the charts. The late nights. The patience. The restraint. The process. Every piece is designed for people who understand that trading isn’t about luck—it’s about structure, clarity, and execution. You don’t just trade the markets. You live it. You study it. You become it.

818 is how you wear that identity.

Text in a mixed-media collage style about stock market trading, showing the word "STOP" overlayed on a textured background, with various words and phrases related to trading and market analysis, including "resistance," "trading," "support," and references to market behavior.

Featured Design

818 co.

Built for those who execute.

A man sitting at an outdoor café table holding a coffee cup, with a croissant and newspaper on the table, in a shopping district with palm trees and luxury stores.
A man with brown hair, wearing glasses and a beige hoodie, standing on a busy city street with buildings, shops, and a red bus in the background.
A young woman with dark hair, wearing a white T-shirt and blue jeans, sitting at an outdoor cafe table, drinking coffee. The cafe has a sign that reads 'The Morning Brew' and large windows with warm lighting inside.
Unisex Trading 101 Hoodie
from $72.00

This hoodie features a boxy silhouette that delivers an effortlessly street-ready look. With its distressed detailing on the hood, bold raw-edge pocket design, and frayed cuffs and hem, paired with a subtle vertical tonal gradient, it achieves that lived-in aesthetic. The reactive-dyed fabric maintains color vibrancy, while the intentionally destroyed and sun-faded treatment adds urban character, making every piece uniquely rebellious.

  • Drop shoulders
  • Washed effect
  • Ripped pocket
  • Boxy fit
  • 100% cotton
  • 32 count plain weave
  • Pre-shrunk
  • Reactive-dyed for long-lasting color
  • Fabric weight: 380g/m²
  • Side-seamed construction
  • Binding taped neck and shoulders
  • Double-stitched ribbed cuffs and hem

Wash inside out in cold water on a gentle cycle with mild detergent. Do not bleach, soak, rub, or wring. Wash with like-colored garments. Hang dry and avoid direct sunlight. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉).

Unisex Bear Market Zipped Hoodie
from $80.00

Crafted in 100% cotton, this unisex sun-faded distressed full-zip hoodie channels a vintage streetwear vibe. The sprayed fade wash and subtle worn-in details create a grunge-inspired look, perfect for oversized layering, casual outfits, or statement street style that blends comfort with a bold, lived-in edge.

  • Full-zip
  • Washed effect
  • Oversized fit
  • Drop shoulders
  • Kangaroo pockets
  • Distressed details
  • 100% cotton
  • 32 count plain weave
  • Pre-shrunk
  • Reactive-dyed for long-lasting color
  • Fabric weight: 440g/m²
  • Side-seamed construction
  • Binding taped neck and shoulders
  • Double-stitched ribbed cuffs and hem
  • Frayed brim, cuffs, pocket edge
  • Ripped sleeve, shoulder, pocket

Wash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉).

Unisex Vintage Oversized Bull Market Tee
from $48.00

This vintage style oversized T-shirt features a cool raw hem that adds to an effortless street look. Made from 100% combed cotton, the tee is soft, skin-friendly, moisture-absorbing, and breathable. The faded fabric drapes nicely and gives off a timeless casual vibe. 

  • Raw edge hem
  • Drop shoulders
  • Crew neck
  • Ribbed collar
  • Oversized fit
  • 100% combed cotton
  • Pre-shrunk
  • Washed and distressed, easy to fade
  • Fabric weight: 260g/m²
  • Side-seamed construction
  • Double-stitched ribbed collar
  • Taped neck and shoulders
  • Double-stitched cuffs

Wash on the reverse side with neutral detergents. Do not soak, expose to the sun, and bleach. Iron, steam, or tumble dry at low temperature(max 30℃ or 90℉). Slight floating color may occur during initial washing. It is recommended to wash with clothes of similar color.